RootsTech

RootsTech is the world’s largest family history conference. We helped establish and expand the roots for all marketing with visual style guidelines, which provides a foundation for brand consistency and recognition across all media platforms and printed event material. A major part of this undertaking was maintaining relationships and approvals with key leadership, correlation departments, Intellectual property managers, visual identity office, legal, and the event marketing team, to ensure that every promotion, ad, blog article, social post, radio spot, and all other marketing materials aligns with the core values and mission.