Connect Public Transit

Cache Valley Transit District (CVTD) had been connecting individuals to the people and places that matter most since 1992. After years of expanding their transportation offerings, as well as expanding their service area beyond Cache Valley, CVTD needed a new name that would serve as a better representation. CVTD needed a new brand that reflected their personality and introduced a brand icon that would resonate with riders of all ages. Presenting, Connect Public Transit. Connection has always been at the forefront of their service so it made sense to adopt that as the new name as they continue to grow. With the new visual identity and website, I helped create a consistent look and feel across all internal and external communication channels.