As both Creative Director and a Designer on this project, I led the branding, marketing, and web UI/UX for Admit Utah, a statewide initiative designed to simplify access to higher education. The work focused on creating a clear, approachable brand system that could speak to students, families, and educators alike—removing intimidation from a process that often feels overwhelming.

From messaging and visual identity to campaign assets and website design, the goal was clarity first. The website experience was intentionally streamlined, guiding users through complex information with intuitive navigation, accessible language, and a mobile-first approach. Every design decision reinforced trust, equity, and ease—helping students understand their options and take the next step with confidence.