In Utah

My team spearheaded the creation of the In Utah campaign for the Governor’s Office of Economic Opportunity, aimed at promoting healthy behaviors, supporting local businesses, attracting outside companies to Utah, and boosting consumer confidence amidst the COVID-19 crisis. It also evolved to include Inspire In Utah, an initiative to highlight and support Women in business, both as entrepreneurs and women in the workforce. The initiative was so well accepted by top state leadership in the Governor’s office, the campaign was expanded into other key state initiatives, using the same In Utah branding, including Healthy In Utah, Shop In Utah, and Learn & Work In Utah.