Packsize

After working with Packsize for over 5 years, my team worked to evolved the Packsize brand to make it more modern, globally inclusive, and tech-driven. I developed the Packsize composition system, a brand solution that is elegant and simple to use. It is fully modular and customizable, inspired by the customizable nature of the Packsize solutions. It uses the Box frame as the central guide for the system, which is based on the thing that started it all for them, the box.

Brand Strategy

Brand Messaging & Identity

UX & Visual Design

Art Direction